Is your target audience a millennial? Then you should not overlook the power of Tumblr to create affiliate commissions and eCommerce sales.
But in order to succeed on that platform, consider a few points, to effectively navigate on this unique platform.
1. Tumblr is a micro-blogging platform.
Essentially this means, you should not try to use it for long-form content, but rather create visual, short, and entertaining content that is easily shareable and grabs the attention of your reader instantly.
2. Tag your images properly
If you are still not using the alt tags on your images, you are doing yourself a disservice. This is even more important on a visual platform such as Tumblr. Always describe your images effectively in order for them to be picked up on Google images.
3. Proper amount of tags
Like Instagram, there is an appropriate amount of tags to be used for each post. For twitter it is three, for Instagram it is up to 30, and in Tumblr, the perfect amount is 7 to 12 hashtags. Any amount above that is considered spam.
4. Choose your name wisely
Spend some time on deciding which name fits your brand the best, but also speaks to your audience. I highly suggest that you look through the most popular Tumblr, and see what types of names work best with the millennial audience. If you are not a part of that age group yourself, I also suggest that you should run the idea by a few millennial friends, or your do a survey on one of your social media platforms that mainly focuses on this age group in order to find the perfect name for your brand.
5. Connect emotionally
Your audience is not looking for a constant display of items they should be purchasing, but rather an emotional connection with your content. Make them care about what you write about the content you promote and most importantly make them care about your opinion. Give them a reason to choose to go to your Tumblr over all of the other ones out there. The best way to do that is to evoke strong emotions.
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