Email marketing is essential for running a successful online business, yet it seems like such a daunting task for some, that they do not know how to make the most of it. One thing you can be sure of is, that everyone who creates an Email Marketing campaign wants their newsletters and announcements to be opened, yet might not know how to grab the attention of the recipient.
This is why I have compiled the top 5 Email marketing Tips for Unbeatable Subject Lines, to increase your opening rate.
1. Put Your Most Important Info First
In order to allow your reader to make the decision if they want to open your newsletter, you must get to the point
quickly. Always put the most important information that you are trying to convey at the beginning of your subject line.
2. Avoid Being Looked At As Spam
Using all caption, overusing symbols and exclamation marks, or combining words with numbers will increase your chances to be flagged as spam, and therefore most likely not ever being seen. Avoid falling in the black hole by not using these in the first place
3. Avoid Specific Words
There are also a few words which will leave you in the same place where never-to-be-opened emails go, so you want to avoid those as well. They are:
– act now
– limited time
4. Ask an interesting question
Nothing strikes the interest better than a question that is compelling and allows the reader to identify with.
It is a great way to spark the curiosity, so take advantage of it, but do not make every newsletter subject line you
sent out in this way. If you overuse this technique, you will lose your reader’s interest very likely forever.
5. Add A Call To Action And A Sense of Urgency
Call to Action are not just limited to blog posts, and the content, but can be very effective in the subject line of your
campaign. Adding a sense of urgency, by giving it a time frame, or expiration date, emphasises that.
Check out the following books on the subject for more information: