About me, pages are your chance to introduce yourself to the world but get often overlooked or rushed through when producing a website framework. Because it is a page that can turn new readers into dedicated followers, you should take great care when creating this important page.
Allow me to share with you how to write an about me page for your website or blog that is properly optimized, and ready to convert!
Start With A Hook
Every About Me Page should have a great hook. Of course, that principle applies to all content but is even more important with this type of page. But what qualifies as a proper hook?
- Ask a question. Starting your page with a question engages your reader from the beginning.
- Tell a story. Stories are deep-rooted phenomena that connect us all and make us relatable.
The second paragraph or section of your about page will include the “meat” of your content. The most important part of this section is to showcase the value and potential transformation your reader will experience if they chose to read your content or purchase your services/products. Here you can mention the following:
- state the benefits that your site or service has to offer to the reader
- list the features of your site. This can be a short description of each category.
Time To Showcase Your Expertise
The next section of this page is your opportunity to prove why your reader should trust you. This can be accomplished in a few ways:
- testimonials – the best testimonials are either via video or include an image!
- publications you have been featured/published in
- your certifications and/or degrees
- your time in business
- your amount of social media following
- any books you may have written/co-authored
The details of this section will differ widely by field and relevance. Most importantly, include only information that pertains to the subject of your site or blog. You may have a degree in accounting, that you are proud of, but unless you are talking about finances or budgeting, you may skip this info for a more relevant content.
As your next step, you can include your personal story, especially if you have overcome some of the obstacles that you are trying to bring value to your readers for. Adding visuals to your content will personalize this part of the page even more, and allows your readers to connect even deeper. This is especially important because personal connections – those who trigger some form of emotional reaction – will forge a long-lasting relationship. The saying that people will remember what you made them feel like, applies here.
End your page with an opt-in form, or at least with a strong call of action (CTA). Be direct, by telling your audience what you want them to do now, using a call to action button, or subscription form. If you already have a freebie (a promotional free product created to entice readers to follow through with a particular call to action), then include that now. If not, make creating one a priority.
What you should not do when writing an about me page:
- do not write you’re about me page in 3rd person. While this is important to consider when writing social media profiles, it is even more important for an about me page. First person storytelling and description allows you to connect with the reader, while a third person point of view is distant and can feel cold.
- do not ramble. There is no reason to tell your entire life story here. Stick to relevant information, be personal, but as brief as possible.
- do not include irrelevant info – people have a short attention span, don’t overload it with info that does not pertain to them
- do not forget to format your post properly. A run-on page post, that has no breaks within, and is hard to visually scan is uninviting and hard to read. Using subheaders and paragraphs, as well as visuals to break up your content makes it more reader-friendly.
- not include a CTA. As mentioned above, a strong call to action is important to turn your one-time reader into continuous followers of your content.
- do not use too many “I” statements in your about page. Even if you are telling a story about your products, services or content, using too many I-statements will make it seem like you do not care much about the reader, or at least not as much as you care about yourself. The about page might showcase you, but its main focus is about service – the service and value you (uniquely you) can provide to them.
I have created a printable worksheet for you to aid you in the process of creating your own page or revising your existing one. All you need to do is subscribe below (or click this link) to get access to my resource page, which I continuously update with great, free, exclusive information.
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