So you always wanted to start a blog, but not just because it might be fun, but heard that it is possibly a way to make some money – on the side or full-time? Then this short guide “How To Start A Blog For Profit” is the right place for you!
Even though it seems like everyone has tried to write a blog, and find ways to monetize it, it is still possible to actually achieve that dream – of a steady side income, or maybe even a full-time gig. But there are some tips that you should keep in mind, in order to get your blog started right from the beginning.
I have been blogging for more than 9 years now and encountered many tips and tricks – some of which I wish I had known then.
Start with a content theme in mind – find your niche
This should preferably a niche you about a topic that could talk or write about for hours, something that you are passionate about, and that brings you personally value From there you can research if others could benefit from this info as well. Benefits do not always have to include bringing someone monetary value but can also include health benefits, peace of mind, guidance and entertainment. If your niche covers one or more of these, you are doing well. My book blog serves both entertainment and education – entertainment in the form of pointing out great novels to read, and education, by sharing non-fiction books that I think can improve my audiences lives.How To Start A Blog For Profit Click To Tweet
Choose a clearly defined audience
A general and wide audience might have worked a few years ago (for example with so-called Lifestyle blogs, or Mommy blogs, which covered pretty much everything), but now, it is better to be very clear about your audience in a much more detailed way in order to get attention and not only reach but keep an audience. In my example, my book blog’s target audience is mainly female between the ages of 25 and 55 that have a growth mindset and want to make a better life for themselves without losing their sense of fun (i.e. reading a steamy romance novel for example). You should be able to define your audience in two to three sentences. If it takes you more than that, then you need to work on clarifying them and narrowing them down.
Define three sub-niches for your blog.
Sub-niches are important, because they not only give your blog a structure, but they give your reader something to look forward to with a semi-consistency. For example, I made the mistake very early with one of my first blogs ( a lifestyle blog), to write about everything that came to mind. Because of that my audience never exactly knew what to expect, so I rarely had any return visitors. With the much more clearly defined book blog, I bring in a larger audience, even though it is a much younger blog. People know what to expect when I post. That is not to say that you can not occasionally post outside of these 3 sub-niches. Just don’t make it a habit. Or better yet, survey your audience before making any major theme changes.
Choose a reliable host for your blog.
Hosting is super important! Not only because you need to put your blog somewhere – and you should have a WordPress blog, not a website hosted by a service – more on that in another blog post – but also because you need to consider potential downtime and site support. I host all of my 7 niche blogs (yes, you heard me right 7 blogs), on SiteRubix, because they are the most reliable and affordable service I have found. I have tried Wix, Vistaprint, Blogger, and the free WordPress.com sites, and the only positive result I have had has been with WordPress sites, that are hosted by Siterubix
Choose a theme template for your blog.
Your theme, the look of your website, is a very important aspect of your blog, and clearly different depending on your site’s goals and what niche you chose. Of course, you can purchase themes, and install them – such as studio press themes, which are stunning to look at – but when you are first starting out, you can take advantage of the many free themes out there. Again, Siterubix has the advantage of giving you access to hundreds of free themes, that fit just about every niche! So host there, start with a free one and upgrade later.
Set realistic expectations.
I am sure you heard the many promises of programs and training out there, that tell you that you could make thousands every week in a matter of a short period of time – all without knowledge or work. Sorry to tell you that this is not true. Making your blog profitable is possible, but will take consistent work and effort on your part. Also, your profit greatly depends on what niche you chose. Health-related niches are a lot easier to turn into a profitable site – if you do it right – then a niche that has a very small audience, that does not purchase as often. Seasonally focused blogs, obviously only make money during a particular time of the year, and even other niches depend on certain seasons to make the most profit – think Wedding themes, or anything related to swimming and pools. These are all points to consider when calculating how much you potentially will make, and when to expect to see any profit.
Create a framework of necessary pages.
Every niche blog should have a framework of pages that are absolutely necessary for success and out of legal reasons. these are the most visited page of any blog – your about me page – as well as a disclaimer page, that announces your policies – see my disclaimer page here for an idea on how to construct one. Create these pages first, before you post any content. Do not overlook the importance of an about me page – you can visit this post, for more info on how to construct a proper about me page
Set a realistic blogging schedule.
Your blogging schedule depends a lot on how much time you can spent on creating content, and how fast you can write, but you should always be consistent. Ideally, you should post three posts a week, but that is not always realistic. If you work from home and have kids and a household to take care of or work a “regular” job, you may stick with a content schedule that suits you better, such as once or twice a week. But once you choose a schedule to try to stick with it, and be consistent.
Create lots of content before launching your blog.
Before you publish your first blog post, you should first write at least 10 articles that are ready for publication. That way you already have posts ready to be scheduled and posted, while you continue to work on more content If you don’t do that – and make the same mistake I made when I first started out – you will be playing constant catch-up. Instead, be prepared for the days you may not be able to write – for the many reasons life that can throw at us sometimes. Stay consistenly ahead of your publishing schedule, to reduce any potential extra stress.
Monetize the content with affiliate marketing.
Before you start thinking about selling your own products (unless you already have a line of products ready for sale), selling ad space, or working with sponsors, you should consider monetizing your blog with affiliate marketing. It is free, it is easy to implement and there are many companies that have affiliate programs that can be joined even as a newbie, without much of an established audience. Affiliate marketing is also the most consistent way to monetize a blog – sponored posts for example, are not always available, and sometimes depend on the season. Read more about monetizing your blog here (WA post)
Consistency is the key to success – not necessarily consistence by repeating the same actions – you will notice that some strategies will work better then others, and you have to be willing to make adjustments, when needed – but consistence in action. Preferably take some kind of action related to your most important tasks – in the case of blogging that is content creation – every single day, if any way possible.
Get support and network
Finding a community of like-minded individuals who were willing to support me on my journey, was one of the best decisions I have made since starting to work online. Surely there are many support groups on Facebook that fit your individual needs and interest as related to your business, and I have joined some, but the most consistently helpful, and positive experience I had networking has been on Wealthy Affiliate. I can ask questions, vent, find someone who knows more about a subject I am trying to get better at, or simply feel like I belong somewhere – Wealthy Affiliate has been all that and more to me.
Invest your profits wisely.
are supposed to help affiliate marketers to make more money or automate some of their most important tasks (with the exclusion of automating social media marketing via platforms such as Tailwind, Hootsuite, Buffer and/or ManageFlitter, which are all greatly useful programs, and completely legit – oh, and have free options, which is awesome!) I have run accross quite a few scam programs along with my journey on trying to make money on the internet, and occassionally share them here with you. You can read some of those experiences here:
I hope this little guide showed you that it is possible for you to create a profitable blog that you can also enjoy working on, no matter how much time you have to devote to it, or what your profit goals are.
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