Title: Guerrilla Marketing To Heal The World
Author: Shel Horowitz
Publisher: Morgan James Publishing
Rating: 5/5 stars
High ethical standards, while creating abundance for yourself and your family is a dance that marketers, bloggers, companies and other entrepreneurs often dance – hoping that both will flow in harmony, through every move and every connection.
Guerilla Marketing To Heal The World attempts to teach us that this is possible – that we can be responsible, green, and make an abundant living.
I love that idea. But how practical is that in the real world?
This book showcases the why and the how to implement this lofty goal, so that you can participate in this optimistic marketing style, sighting statistic on the fact that this is what consumers are looking for – an ethical, green, responsible company, who cares beyond making a bottom line. It showcases how to tap into this growing consumer base, and how to build authentic marketing to
cater to their needs.
Well executed, this book is stock full of information for any marketer and entrepreneur, whether you are a small business owner an affiliate marketer, blogger or a combination of all of them. It is a book and a concept that should not be ignored.
Here is what you can expect to learn:
Create projects (and products) that accomplish social transformation, profitability, and cost reduction all at once
Green your company in ways that save money and make money
Gain enormous positive reputation as a visionary company worth supporting: your own employees recruit new qualified hires while your customers
turn into fans, and then even become your unpaid sales force
Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles
Turn marketing from a cost to a revenue stream
Embrace abundance and transformation—and stop worrying about market share
This is not a book for beginners, so do not expect a “101 instruction to marketing” book. Also, it contains no fluff- which to me is a good thing, but others might find a book with a little more fluff a more entertaining read. Don’t expect to be entertained, this is a book to learn from.
Guerrilla Marketing To Heal The World is written by Shel Horowitz, a profitability consultant and copywriter for green and social change businesses, braids together 40+ years in both marketing and environmental activism. The founder of Save the Mountain and Business For a Better World, he’s spoken at TEDx, ForumDavos, and many environmental/social change events. Guerrilla Marketing to Heal the World is his 10th book. Several of his previous books, from the 1993 classic Marketing Without Megabucks to his groundbreaking previous collaboration with Jay, Guerrilla Marketing Goes Green (a category bestseller for 34 months), have won awards and/or been translated and republished in other languages. His co-author is Jay Conrad Levinson who created the Guerrilla Marketing brand in
1984, after an advertising career including such iconic campaigns as the Energizer Bunny, United’s Friendly Skies, and even the Marlboro Man. His 60+ books have sold more than 20 million copies.
Want to learn more about Marketing and creating your own passive income? Check out my review of Wealthy Affiliate for more information here.