Email Marketing – Do You Have The Skills?
When you begin studying marketing, online business and blogging, you will hear over and over again about the importance of email marketing. But what in the world is it, and how do you implement this practically into your business?
What is Email Marketing?
Email marketing at its simplest form is collecting the email addresses of your readers (with their permission), and send these readers information about your own products, sponsored products, and/or affiliate products you are connected with.
Sounds simple, right?
Well, while the concept is simple, the execution is not always. There are many steps to consider, such as which service you should use for sending out your newsletter (the free Mailchimp, or the powerful GetResponse), and how to create a freebie that makes your readers WANT to subscribe in the first place. Not an easy task,when you are on your own and are trying to figure out which way to go.
Not even my favorite program for marketing Wealthy Affiliate has much to teach on that front.
So, where do you learn email marketing?
Faced with that same question, I decided to take a class by Jeff Goins called “Effective E-mail and Newsletter Marketing” , on the awesome platform CreativeLive, and I loved it.
Here are the 21 video lesson, Jeff presents in this course:
Understanding the Framework
How to Set Up Your Email List
Creating a Signup Form
Calls to Action, Closing, and the P.S
Newsletter Types: Updates
Newsletter Types: Posts
Newsletter Types: Promotions
Students Discuss Yesterday’s Assignments
Simple Web Design Tips to Build Your List
Building Your List By Using Bait
Leverage Your Network
Skype Guest Tim Grahl on Metrics
Practical Applications of Metrics
Keeping Your Readers Engaged
Blacklists, Ethics, Consistency and Feedback
Selling to Your List
Making the Ask
The course also includes workbooks and resource material, which alone are worth the course. I can hardly wait to implement all of the steps that Jeff Goin’s has taught me and highly recommend this course.
If you are new to email marketing, or online marketing, in General, try out this course, It will answer many questions
you might have about this type of marketing. It absolutely has for me.
Fiercely Independent Blessings