Artists – Don’t Make These Marketing Mistakes
In order to make a living from your art, it is important to develop some online business and marketing skills. While this might sound like a something you do not find much interest in, I highly suggest that you should reconsider your viewpoint, in order to take your artistic creations from a mere hobby to a sustainable way to make a living.
Related Article: Selling Art Online
- Making art without considering your target audience. While it is wonderful to make art, based on inspiration, rather than on thinking about who might want to purchase it, if you have a particular target audience in mind, you can create according to what they would potentially purchase, and work to deliberately create the emotional response that they are looking for. While this might not be something you have ever considered before, you should embrace the fact that making a living from your art is similar to creating a product. It needs to fulfill a need, and value to your intended audience.
- Using social media only to talk about your own art pieces. In order to create a following, showcase your art and products, you need to engage people on social media. Social media is mostly social, once you have quality followers that care about your opinion and voice, you can begin selling them your art pieces, but never span – keep your content to 20 percent your own work 80 percent valuable information and social interaction related to your niche and target audience
- Not learning basic business principles. Again, if you are a hobby artist, who only makes art because they enjoy creating art, disregard this. But because you are reading this article, I am going to assume that you want to make money off your art. Therefore, learning basic online business practices, such as how to set up and market a website, how to use social media efficiently, how to write a business plan, and how to build a following (as well as many other aspects), is essential.
- Not utilizing communities and forums. For every niche, every type of art, there are online communities out there to be discovered. Research forums and communities for an artist, as well as those who appreciate art, and get active. Not only will you learn from more experienced artists on how to make money, but you will get emotional support.
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By following these simple tips your chances of making a living from your art, no matter which medium you choose to express yourself.
Bonus Tip: Setting up a website can be a scary endeavor when you have never done it before. For those who need some extra help, or are technologically challenged, I recommend becoming a member of the Wealthy Affiliate community, which includes lessons how to set up your website, web hosting, how to market your website and community support. Start your free trial membership today!
Fiercely Independent Blessings!