LinkedIn is one of those social media platforms that seems a lot more complicated than it really is. There are however some rules that make your success on the platform more likely. In order for you to learn how to make the most out of Linkedin for your professional and business success, I have collected 22 tips to help you master this social media site.
It’s All In The Profile
- Have a professional, headshot only image as your profile image. Make sure that what you are wearing, and your background reflects your niche, and the niche standard. So a lifestyle blogger may have family images in the background, while someone working with tech should have a more “professional” look to the image.
- Make sure you use the right keywords in your profile, that fit your niche, in order to rank higher.
- Add a call to action to your summary. You can simply state something like: Connect with me on Wealthy Affiliate, by following this link, or tell people to check out your blog/website.
- Don’t forget to add contact info to your profile.
- Don’t send spammy messages to your followers. You will be ignored.
- Don’t send spammy status updates. Instead, post articles and info related to your niche, and engage.
- Don’t engage in negative commenting. This is a professional network, not Facebook, where negative commenting is more acceptable – but even there you should not do that.
- Don’t post messages to groups that are not relevant to the group’s mission.
- Don’t ask new followers to endorse you. Allow them to get to know you first.
- Don’t use buzzwords. Words like Creative, passionate, driven and related words should not be used on Linkedin. Instead, write the way you would talk, but keep it short and to the point.
- Share industry news on a regular basis
- Ask questions related to content you posted
- Follow the same rules of commenting on the status of others, as you would with blog comments, meaning make it personal, make it relating the content shared, and make it more than just a few words.
- Directly ask for endorsements, and offer them in return, but only from those with whom you already had a relationship with – not your new followers.
Linkedin Longform Posts
- Create a publishing schedule. Just like with your blog, regularly publishing a post, preferably on the same day every week, or every other week will make people look for your post.
- The ideal length of long form Linkedin posts is 600 to 1200 words.
- Include images. Just like with a blog post, make sure that you include engaging images into your post.
- Include a link to your website, services, or a social media platform within the content, or at the end of the content to increase further engagement.
- Use the alumni feature for your high school and college to connect with more people
- Do not just simply use the standard connection request, but rather add some personal words to increase your chances of being accepted
- Take a moment to look at the profile of people who have looked at your profile. This is how you find out who looked at your profile: Click the Me icon at the top of your LinkedIn homepage, click View profile, and select Who’s Viewed Your Profile. Beneath your profile photo on the left rail of your homepage, click the number above Who’s viewed your profile.
- Be active. Spend 5 minutes every day to connect with people on Linkedin by leaving them comments, wishing them Happy Birthday, or pointing out something of value to them. Even if it is a professional social network, it is still social, and therefore you have to make a point to be engaging and easily approachable.
I hope you enjoyed these Linkedin tips, and are able to utilize them in order to increase your business and professional goals.
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