Top 5 Email Marketing Tips For Unbeatable Subject Lines

Top 5 Email Marketing Tips For Unbeatable Subject Lines

Email marketing is essential for running a successful online business, yet it seems like such a daunting task for some, that they do not know how to make the most of it. One thing you can be sure of is, that everyone who creates an Email Marketing campaign wants their newsletters and announcements to be opened, yet might not know how to grab the attention of the recipient.

This is why I have compiled the top 5 Email marketing Tips for Unbeatable Subject Lines, to increase your opening rate.

1. Put Your Most Important Info First
In order to allow your reader to make the decision if they want to open your newsletter, you must get to the point
quickly. Always put the most important information that you are trying to convey at the beginning of your subject line.

2. Avoid Being Looked At As Spam
Using all caption, overusing symbols and exclamation marks, or combining words with numbers will increase your chances to be flagged as spam, and therefore most likely not ever being seen. Avoid falling in the black hole by not using these in the first place

3. Avoid Specific Words
There are also a few words which will leave you in the same place where never-to-be-opened emails go, so you want to  avoid those as well. They are:

– offer
– cash
– free
– act now
– limited time
– credit

4. Ask an interesting question
Nothing strikes the interest better than a question that is compelling and allows the reader to identify with.
It is a great way to spark the curiosity, so take advantage of it, but do not make every newsletter subject line you
sent out in this way. If you overuse this technique, you will lose your reader’s interest very likely forever.

5. Add A Call To Action And A Sense of Urgency
Call to Action are not just limited to blog posts, and the content, but can be very effective in the subject line of your
campaign. Adding a sense of urgency, by giving it a time frame, or expiration date, emphasises that.

Check out the following books on the subject for more information:


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21 Comments

  • Megan Ogden September 6, 2016 at 7:20 pm

    Thank you for sharing these tips! I am about to send out my first email for my blog! Great timing! lol

    Reply
    • Claudia Blanton September 7, 2016 at 3:37 pm

      that is indeed great timing. Good luck with your email campaign!

      Reply
  • Liz Mays September 6, 2016 at 9:04 pm

    These are really helpful ideas. It seems like grabbing and holding attention is super important when crafting emails.

    Reply
    • Claudia Blanton September 7, 2016 at 3:36 pm

      indeed, as it is with every type of content creation, blessings, Liz.

      Reply
  • Priyanka Mukherjee September 7, 2016 at 6:18 am

    These email marketing tips were quite handy. Although I am not planning anything soon, but might do somewhere down the line. I will get back to this article for ref. Thanks

    Reply
  • Chei September 7, 2016 at 12:42 pm

    This is a great tips! Thanks!

    Reply
  • Elizabeth O. September 7, 2016 at 1:12 pm

    These are great tips! Email marketing is never easy especially if you’re just starting your list. This will definitely help a lot of people!

    Reply
  • Bee September 7, 2016 at 2:47 pm

    This is great information. I’m sharing it on stumble upon

    Reply
    • Claudia Blanton September 7, 2016 at 3:34 pm

      thank you, that is much appreciated! Have a great day, Bee

      Reply
  • Mary September 7, 2016 at 3:20 pm

    Very good tips! I’ll have to save this for later!

    Reply
  • Brian September 7, 2016 at 3:52 pm

    Yes, the words in #3 make me want to hit the delete button!

    Reply
  • Ana September 7, 2016 at 10:58 pm

    Some great tips shared! Call to action is very important for engaging marketing content to influence the target audience!

    Reply
  • Me-An Clemente September 8, 2016 at 12:34 pm

    I don’t do email marketing, but this is pretty useful. We never know as we may need it sometime in the future. Thanks for this helpful tips. I’ll bookmark your site in case I’ll be needing it.

    Reply
  • Ana De- Jesus September 11, 2016 at 11:05 am

    The worst thing is to make it look like spam so its always important to make it look authentic!

    Reply
  • Celeste SunDragonLady Burgess September 12, 2016 at 7:08 pm

    Ha! Most of those titles are definitely in my spam folder. Truly key words to turn you off. Great post and source of info. I shared this on my FB page, as well. 😉

    Reply
    • Claudia Blanton September 13, 2016 at 5:30 pm

      thank you, Celeste, I appreciate that! Blessings!

      Reply

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