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Marketing

Building Your Online Audience: When and How Often to Email Your Subscriber List

email marketing, marketing

 

Email marketing can feel like a very tricky subject for someone new to the online marketing world. But, by considering a few factors and pre-scheduling your content, it is relatively easy to create an effective content marketing schedule.

 

When to Email: Days of the Week

For having your emails read, Tuesdays, Wednesdays, and Thursdays tend to work well for a professional audience.

On the weekends, most professionals either don’t check their emails, or check their emails but only skim non-essential emails. It’s their days off, after all.Fridays they’re looking forward to the weekend and Mondays they’re just getting back into the groove of work. Therefore, Tuesdays, Wednesdays, and Thursdays tend to work well.

Related Post: Top 5 Email Marketing Tips For Unbeatable Subject Lines

On the other hand, for a non-professional audience, the best open rates can often be the reverse. On weekends they’re less likely to check their emails because they’re out with friends, while on weekdays they have more time to read emails carefully. As for sales emails, marketers often find that Sundays work well for conversions. People tend to do more active activities on Saturday and spend Sundays in a more leisurely way, often browsing the internet and may be more susceptible to a great sales effort.

Another tip is to time your sales emails to be a day or two after payday, on the 1st and 15th of each month. At these times people have a bit of spare cash that they may feel more willing to part with. The 15th, 16th and 17th are especially good dates because your readers are getting paychecks, without having to also pay end-of-the-month bills that the paycheck on the 1st usually comes with.

Building Your Online Audience: When and How Often to Email Your Subscriber List

When to Send Your Email: Time of Day

In general, it is best to send your emails either early in the morning or after work.

If you send your emails early in the morning, time it so your readers receives your emails before 7 am Eastern Standard Time. That way, when they check their emails as they get to work in the morning, your email will be in their inbox.

Alternatively, you can wait for people to get home before delivering your email. In that case, aim for your emails to be delivered around 5 pm.

Having your emails delivered in the middle of a work day is generally a bad idea. People are busy and will either not read the email, or just briefly skim it before deleting it. Aim for times when people have a bit more attention to devote to reading your emails.

 How Often Should You Email Your List?

 

How often you send your emails depends on the length of your emails, the commitment of your list and your personal ability to consistently generate quality content. If your emails are relatively short, your list wants to hear what you have to say and you have the time to produce a ton of content, then you can email as often as five times a week.

On the other hand, if you tend to produce long emails (or videos), or your list is subscribed to many other lists and just reads yours in a cursory way and you personally don’t love generating content, then you might just want to email once a week. There are successful lists that don’t email very often at all, as well as successful lists that email very often. The best frequency depends more on you and your list than any specific rule of thumb.

Building Your Online Audience: When and How Often to Email Your Subscriber List #marketingtips Click To Tweet

When and how often to email are two things you’ll want to think about before you even start your list. Once you start emailing, people will generally expect the same frequency and perhaps even delivery times. So make your choices early on and stick to them, so people can get used to receiving content from you at specific intervals.

The keys are to know your audience, be familiar with the standards of your niche, and be ready to consistent with your efforts.

Fiercely Independent Blessings!

Claudia

Want to learn more about the world of affiliate marketing and online business? Check out Wealthy Affiliate, for continuously updated lessons, weekly webinars, and community support. Sign up for free today!

 

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Social Media Tips

22 Tips To Rock LinkedIn!

social media tips, marketing tips, LinkedIn

LinkedIn is one of those social media platforms that seems a lot more complicated than it really is.  There are however some rules that make your success on the platform more likely. In order for you to learn how to make the most out of Linkedin for your professional and business success, I have collected 22 tips to help you master this social media site.

 

It’s All In The Profile

  1. Have a professional, headshot only image as your profile image. Make sure that what you are wearing, and your background reflects your niche, and the niche standard. So a lifestyle blogger may have family images in the background, while someone working with tech should have a more “professional” look to the image.
  2. Make sure you use the right keywords in your profile, that fit your niche, in order to rank higher.
  3. Add a call to action to your summary. You can simply state something like: Connect with me on Wealthy Affiliate, by following this link, or tell people to check out your blog/website.
  4. Don’t forget to add contact info to your profile.
22 Tips To Rock Linkedin! Click To Tweet

Linkedin Dont’s

  1. Don’t send spammy messages to your followers. You will be ignored.
  2. Don’t send spammy status updates. Instead, post articles and info related to your niche, and engage.
  3. Don’t engage in negative commenting. This is a professional network, not Facebook, where negative commenting is more acceptable – but even there you should not do that.
  4. Don’t post messages to groups that are not relevant to the group’s mission.
  5. Don’t ask new followers to endorse you. Allow them to get to know you first.
  6. Don’t use buzzwords. Words like Creative, passionate, driven and related words should not be used on Linkedin. Instead, write the way you would talk, but keep it short and to the point.

 

Increase Engagement

  1. Share industry news on a regular basis
  2. Ask questions related to content you posted
  3. Follow the same rules of commenting on the status of others, as you would with blog comments, meaning make it personal, make it relating the content shared, and make it more than just a few words.
  4. Directly ask for endorsements, and offer them in return, but only from those with whom you already had a relationship with – not your new followers.

 

Related Post: Pinterest Tips And Tricks: How To Make Most Out Of Pinterest

Linkedin Longform Posts

  1. 22 Tips To Rock LinkedIn!Create a publishing schedule. Just like with your blog, regularly publishing a post, preferably on the same day every week, or every other week will make people look for your post.
  2. The ideal length of long form Linkedin posts is 600 to 1200 words.
  3. Include images. Just like with a blog post, make sure that you include engaging images into your post.
  4. Include a link to your website, services, or a social media platform within the content, or at the end of the content to increase further engagement.

 

Increase Following:

  1. Use the alumni feature for your high school and college to connect with more people
  2. Do not just simply use the standard connection request, but rather add some personal words to increase your chances of being accepted
  3. Take a moment to look at the profile of people who have looked at your profile. This is how you find out who looked at your profile: Click the Me icon at the top of your LinkedIn homepage, click View profile, and select Who’s Viewed Your Profile. Beneath your profile photo on the left rail of your homepage, click the number above Who’s viewed your profile.
  4. Be active. Spend 5 minutes every day to connect with people on Linkedin by leaving them comments, wishing them Happy Birthday, or pointing out something of value to them. Even if it is a professional social network, it is still social, and therefore you have to make a point to be engaging and easily approachable.

I hope you enjoyed these Linkedin tips, and are able to utilize them in order to increase your business and professional goals.

If you want to connect with me and learn more about social media marketing, online business, affiliate marketing and how to build your own website, join me at Wealthy Affiliate. It’s free!.

Fiercely Independent Blessings!

Claudia

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Affiliate Marketing Making Money Marketing Monetize Your Blog Uncategorized

Use Tumblr to Create Affiliate And eCommerce Sales: 5 Tips

Tubmlr tips, affiliate marketing, eCommerce, sales, marketing tips

Is your target audience a millennial? Then you should not overlook the power of Tumblr to create affiliate commissions and eCommerce sales.
But in order to succeed on that platform, consider a few points, to effectively navigate on this unique platform.

1. Tumblr is a micro-blogging platform.
Essentially this means, you should not try to use it for long-form content, but rather create visual, short, and entertaining content that is easily shareable and grabs the attention of your reader instantly.

2. Tag your images properly
If you are still not using the alt tags on your images, you are doing yourself a disservice. This is even more important on a visual platform such as Tumblr. Always describe your images effectively in order for them to be picked up on Google images.

Use Tumblr to Create Affiliate And eCommerce Sales: 5 Tips Click To Tweet

3. Proper amount of tags
Like Instagram, there is an appropriate amount of tags to be used for each post. For twitter it is three, for Instagram it is up to 30, and in Tumblr, the perfect amount is 7 to 12 hashtags. Any amount above that is considered spam.

4. Choose your name wisely
Spend some time on deciding which name fits your brand the best, but also speaks to your audience. I highly suggest that you look through the most popular Tumblr, and see what types of names work best with the millennial audience. If you are not a part of that age group yourself, I also suggest that you should run the idea by a few millennial friends, or your do a survey on one of your social media platforms that mainly focuses on this age group in order to find the perfect name for your brand.

5. Connect emotionally
Your audience is not looking for a constant display of items they should be purchasing, but rather an emotional connection with your content. Make them care about what you write about the content you promote and most importantly make them care about your opinion. Give them a reason to choose to go to your Tumblr over all of the other ones out there. The best way to do that is to evoke strong emotions.

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Blogging 102: Rework Your Old Content

Blogging 102: Rework Your Old Content

In order to maximize page views and with that your ability to maximize your potential to monetize your blog,  I find it wise to contemplate reworking your old content, especially the content that has in the past gained some interest with readers. One of the biggest mistakes a new blogger can make is to have the write it and forget it attitude and ignore this potential.

Some of these posts though might need some serious reworking. Links might no longer be functioning, the content might not be optimized to fit today’s reading habits, or your blogging goals have changed, and your content from 2 or 3 years ago does not fit into that picture.

Rework your old blog content to optimize pageviews. Find out how: #blogtips #blogging Click To Tweet

No worries, here are a few steps you can take in order to optimize the content and make it shareable again:

1. Does your blog post have a call to action?
Your call to action should reflect your current blogging goals, therefore you might want to change your previous CTA to fit your campaigns of today. Examples of effective CTA would be to ask people to share your content, to add a comment,  or follow a link to a related blog post. You can also ask people to subscribe if you are trying to grow your email list.

2. Images
Does your blog post have an image that is optimized to be shared on social media? Ideally, you have two images to share per post, one at the beginning, and one further into the content. Each of those images should have a solid description, as well as an ALT description that features the keywords you are trying to rank for. Make sure you are using a consistent style and font for all of your images, so that they are easily recognized as your brand. If you do not already have created a style guide for your blog and brand, do that before you optimize your images and posts.

3. Optimal formatting
Your blog posts should be easily scannable with multiple subheadlines, in complementing colors (see my thoughts on style guide above). While people appreciate a long-form content, it is much easier to read it if it is not written in a long blob of text. Enter bulletin points whenever necessary and possible, and break up the text by using images, as well as a click to tweet box.

4. Links
Add relevant affiliate links to your post, and check those you have already added to your content. If you have written relevant content since writing the old post, add a link to it.

Make it a habit reworking your content on a regular basis, in order to optimize your page views.

Question: What are your best tips for optimizing old blog content? Share your thoughts in the comment section below!

Fiercely Independent Blessings

Claudia

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Affiliate Marketing Making Money Marketing Monetize Your Blog Uncategorized

Marketing 101: Using Color To Influence Purchasing Decisions

Marketing 101: How Color Influences Purchasing Decisions

People are overwhelmingly visual. Taking advantage of that fact in marketing requires an understanding
of how color influences customers decisions if they will purchase a product, and when.

There have been countless studies on the fact that colors affect our emotions, and via this visual stimuli, also affect our consumer behavior. As marketers, we can use this knowledge to deliberately direct our reader’s attention toward a particular product and affiliate link we want to push.

But, this “science” of color influenced marketing, has many components that should be kept in mind. Cultural and religious background, as well as gender, guides the response to color, so you should be aware of those aspects  as well. Again it means that you need to be very clear about who your target audience is, to be most effective.

In addition to that, the combination of colors, and the contrast are not to be overlooked. A stark contrast of complementary colors make aspects easier to read, so keep that in mind.

Choose vibrant colors if you are interested in a high-energy reaction, and muted colors, such as different shades of browns, tans, and grays for a more subdued subject matter.

 

Meaning of Colors And Their Effects On Consumers:

Red: Brighter reds have a more energetic influence than reds that are mixed with browns. This is also a color of action, yet should be used in its brightest stage only in small amounts, as it also brings out strong emotions, including anger. A positive earthy warm red is also great to use during the winter holiday season and associated with both Christmas  and Yule. For your Asian customers, bright red is a color of good luck.  This color has a stimulating effect on the body, quickens the pulse, and draws in attention.

Green: The brighter range of this color signifies renewal and Spring time. It is associated with freshness, and should be used when you are trying to convey fresh ideas and new beginnings. The darker greens evoke environmental consciousness, as they are deeply associated with outdoors, growth, and any natural aspects of life. Greens have a grounding effect on people, it can be used to solidify a specific point. This peaceful color is also associated with the winter holidays This color has a calming effect on the body and allows the consumer to make clear, thoughtful decision, and become more decisive. Often used in stores to calm people.

Blue: If you are marketing primarily to men, this is the color that you should use, but not in its brighter, instead more mute states. Light blue is associated with children, water, relaxation, and trust. Blue is a color that curbs the  appetite, so do not use it around food related products, unless you are promoting a diet. It also increases productivity, which might draw a potential consumer to do more research on the product before purchasing it.

untitled-design

Purple: Combining the fact that this color is associated with wisdom, and beauty, it is the perfect color for lifestyle, beauty, wellness, and anti-aging niches. It is considered a regal color. Purple sparks creativity and inspiration. Purple with red infliction is a more sensual color, while purple with blue undertone is a more meditative shade.

Orange: A very high-energy color, that draws attention and provides stimulation without the side effects of red. Brighter  orange shades are summer colors and call forth warmth, while the orange-brown shades are those associated with reaping a harvest, being rewarded and Fall. Do not use bright orange or yellow around babies, as it has an anxiety-inducing effect on them, and on some adults. It is best used as an accent color, to draw attention toward a product or service.

Yellow: As I mentioned before, do not use this color, if you are marketing toward small children, or people with  attention deficit disorder, as it can cause anxiety in both of those groups. Yellow should be used sparingly because it is a blinding color, which can make advertisements hard to read. On the positive side, it stimulates logical thinking and intellectual exploration.

Marketing 101

Black: Studies have shown that images with overwhelmingly black or darker shades, will be shared less frequently on Pinterest, then brighter colors. While this is a color of authority, it should be used strategically, as it can be
easily overwhelming and depressing. You can use this color to make something look smaller, or to give it authority
by casting it within a black frame.

White: This color of purity and cleanliness, can showcase a new beginning when used in marketing. It also conveys a message of neutrality. Minimalistic in its absence of any distraction, it will make any product you are featuring stand out in contrast, and is, therefore great in highlighting smaller products.

Grey: It is a color of practicality, but also a color of old age. That said, these three colors combined are a part of
minimalism, and therefore can work with the right audience. A more general audience, however, will associate this shade as one that is boring, and depressing.

Related Article:  Passive Income Streams: Introduction To Drop Shipping

 

Statistics On The Importance Of Color In Marketing

According to Kissmetrics over 84 % of people are stating that their decision to purchase depends on the visual at hand. Consumers make their purchasing decision often within the first 90 seconds of getting in contact with a product, 62 % of that buyer, their impulse is based on color. 52 % of customers state, that they did not return to a store (online as well as offline) due to lack of esthetics.

Keeping these statistics in mind, a marketer should be a least familiar with the power of colors when making purchasing decisions.

 

 

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Affiliate Marketing Marketing

Top 5 Email Marketing Tips For Unbeatable Subject Lines

Top 5 Email Marketing Tips For Unbeatable Subject Lines

Email marketing is essential for running a successful online business, yet it seems like such a daunting task for some, that they do not know how to make the most of it. One thing you can be sure of is, that everyone who creates an Email Marketing campaign wants their newsletters and announcements to be opened, yet might not know how to grab the attention of the recipient.

This is why I have compiled the top 5 Email marketing Tips for Unbeatable Subject Lines, to increase your opening rate.

1. Put Your Most Important Info First
In order to allow your reader to make the decision if they want to open your newsletter, you must get to the point
quickly. Always put the most important information that you are trying to convey at the beginning of your subject line.

2. Avoid Being Looked At As Spam
Using all caption, overusing symbols and exclamation marks, or combining words with numbers will increase your chances to be flagged as spam, and therefore most likely not ever being seen. Avoid falling in the black hole by not using these in the first place

3. Avoid Specific Words
There are also a few words which will leave you in the same place where never-to-be-opened emails go, so you want to  avoid those as well. They are:

– offer
– cash
– free
– act now
– limited time
– credit

4. Ask an interesting question
Nothing strikes the interest better than a question that is compelling and allows the reader to identify with.
It is a great way to spark the curiosity, so take advantage of it, but do not make every newsletter subject line you
sent out in this way. If you overuse this technique, you will lose your reader’s interest very likely forever.

5. Add A Call To Action And A Sense of Urgency
Call to Action are not just limited to blog posts, and the content, but can be very effective in the subject line of your
campaign. Adding a sense of urgency, by giving it a time frame, or expiration date, emphasises that.

Check out the following books on the subject for more information:


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