Tag Archives: content marketing

Marketing

Building Your Online Audience: When and How Often to Email Your Subscriber List

email marketing, marketing

 

Email marketing can feel like a very tricky subject for someone new to the online marketing world. But, by considering a few factors and pre-scheduling your content, it is relatively easy to create an effective content marketing schedule.

 

When to Email: Days of the Week

For having your emails read, Tuesdays, Wednesdays, and Thursdays tend to work well for a professional audience.

On the weekends, most professionals either don’t check their emails, or check their emails but only skim non-essential emails. It’s their days off, after all.Fridays they’re looking forward to the weekend and Mondays they’re just getting back into the groove of work. Therefore, Tuesdays, Wednesdays, and Thursdays tend to work well.

Related Post: Top 5 Email Marketing Tips For Unbeatable Subject Lines

On the other hand, for a non-professional audience, the best open rates can often be the reverse. On weekends they’re less likely to check their emails because they’re out with friends, while on weekdays they have more time to read emails carefully. As for sales emails, marketers often find that Sundays work well for conversions. People tend to do more active activities on Saturday and spend Sundays in a more leisurely way, often browsing the internet and may be more susceptible to a great sales effort.

Another tip is to time your sales emails to be a day or two after payday, on the 1st and 15th of each month. At these times people have a bit of spare cash that they may feel more willing to part with. The 15th, 16th and 17th are especially good dates because your readers are getting paychecks, without having to also pay end-of-the-month bills that the paycheck on the 1st usually comes with.

Building Your Online Audience: When and How Often to Email Your Subscriber List

When to Send Your Email: Time of Day

In general, it is best to send your emails either early in the morning or after work.

If you send your emails early in the morning, time it so your readers receives your emails before 7 am Eastern Standard Time. That way, when they check their emails as they get to work in the morning, your email will be in their inbox.

Alternatively, you can wait for people to get home before delivering your email. In that case, aim for your emails to be delivered around 5 pm.

Having your emails delivered in the middle of a work day is generally a bad idea. People are busy and will either not read the email, or just briefly skim it before deleting it. Aim for times when people have a bit more attention to devote to reading your emails.

 How Often Should You Email Your List?

 

How often you send your emails depends on the length of your emails, the commitment of your list and your personal ability to consistently generate quality content. If your emails are relatively short, your list wants to hear what you have to say and you have the time to produce a ton of content, then you can email as often as five times a week.

On the other hand, if you tend to produce long emails (or videos), or your list is subscribed to many other lists and just reads yours in a cursory way and you personally don’t love generating content, then you might just want to email once a week. There are successful lists that don’t email very often at all, as well as successful lists that email very often. The best frequency depends more on you and your list than any specific rule of thumb.

Building Your Online Audience: When and How Often to Email Your Subscriber List #marketingtips Click To Tweet

When and how often to email are two things you’ll want to think about before you even start your list. Once you start emailing, people will generally expect the same frequency and perhaps even delivery times. So make your choices early on and stick to them, so people can get used to receiving content from you at specific intervals.

The keys are to know your audience, be familiar with the standards of your niche, and be ready to consistent with your efforts.

Fiercely Independent Blessings!

Claudia

Want to learn more about the world of affiliate marketing and online business? Check out Wealthy Affiliate, for continuously updated lessons, weekly webinars, and community support. Sign up for free today!

 

Read More
Marketing Monetize Your Blog

5 Quick Tips To Take Your Medium Content To The Next Level

5 Quick Tips To Take Your Medium Content To The Next Level

You probably are wondering why you should care about Medium, and post your content there. Medium has a unique feature, where you can collect subscribers to send email-type newsletters to, which in turn you can use to market yourself and your brand just as you would do with regular email subscribers.
Also, Medium allows affiliate links within the content, so you can also market directly to your audience. But, because Medium is not like a blog in other ways, you should first get familiar with the platform, and head a few tips and tricks, that will make your content stick out of the crowd, get you followers, and give you the opportunity to increase your sales.

5 Quick Tips To Take Your Medium Content To The Next Level

1. Use quotes
Quotes – may they be from fellow medium publishers, or from related sources to your niche – are very shareable and relatable. Readers are more likely to share your content on social media if it includes a quoted phrase, that makes them look smart. Medium has quote options in its editor – which you can access by either one time or double clicking the editor.

5 Quick Tips To Take Your Medium Content To The Next Level Click To Tweet

2. Use Lower Competition tags
Medium allows you to see how much content you are competing with when you are adding your tags to the post. Unlike most platforms, though, you are going to be limited to 5 tags. So you have to make sure that you make them count. Use keywords with low, but not too low competition to get your chance of being seen increased. But do not completely disregard the popular tags. I would highly suggest for you to add at least one if not two of the more popular tags for the most successful mixture.

3. Choose an engaging category for your Medium post
Combining life experiences with work, technology, design or politics are the top categories that go viral on Medium. Make your stories personal, engaging, and yes a little bit controversial.

4. Import your Blog Content But Change It To Make It Medium-Worthy
While I love the medium import feature, do not get complacent to simply importing your content, without tweaking it, to fit the Medium audience. Maybe you should get more personal, use a more attention-grabbing headline, or add quotes, and highlights you did not use in the original content. However you choose to modify it, the key is to change it up a little,  while keeping the general idea intact.

5. Make your headline stick out of the crowd.
Engaging, opinionated, controversial, all of these types of headlines – including a rock solid subheadline – is what will determine if your Medium post will get any clicks. To get a better feel for what type of Medium headlines get the most attention, check out Medium’s top posts

Question: Have you published any content to Medium yet? What was your experience? Did you have any successes you want to share? Please leave a comment below!

If you are looking to grow your online business to the next level, get coached by me – learn more right now!

 

Read More
Uncategorized

How To Turn Your Love For Handmade and Designer Items Into Affiliate Marketing Income

How Turn Your Love For Handmade and Designer Items Into Affiliate Marketing Income

Do you love shopping for interesting and unique items that are not from the big box stores, and have a little more personality? Then you are probably familiar with Etsy. What if I would tell you that you can use your love for the unique can make you on your blog?

Writing About What You Love

Blogging and affiliate marketing can be a lot of fun, especially if you write about what you love. Featuring items you already enjoy, and techniques you have a passion for, makes not only for a fun hobby but a legitimate way to make serious affiliate marketing income. Growing an online business takes time, but working on the subject matter you already have an affinity for makes the long hours a lot more rewarding.

Etsy As An Affiliate Marketing Opportunity

Etsy has a very good affiliate marketing program that allows you to create an income from writing about your favorite unique pieces. There is something for every niche.

  1. Organization bloggers can take advantage of the many sellers that have high quality planners and planner inserts, as well as custom designed binders and more.
  2. For health niches, fitness trackers, motivational posters and workout clothes are just a few choices you have.
  3. Sites with particular spiritual affiliation can find religious and inspirational items and gifts, such as mugs, cards,
A Creative Way To Generate Affiliate Marketing Income: Read more: Click To Tweet

And these are just a handful of the opportunities that Etsy has to offer to an affiliate marketer. You can sign up for the Etsy Affiliate Program here.

But Etsy is not the only option for affiliate marketers who want to showcase the unique and handmade. Handmade By Amazon has high quality sellers who offer handmade items in the same niches as Etsy does while supporting individual designers. Handmade By Amazon is a part of the Amazon Affiliate Progam, so you do not need a separate affiliate account for them. Sign up for the Amazon Affiliate Program here

Not offering handmade items, but designs created by individuals, Zazzle And RedBubble also have affiliate programs, that allow you market their creative and often very unique content.

Find out more about these two programs in the following articles:
Get started with RedBubble
Get Started with Zazzle

How To Get Started In Affiliate Marketing:

If you already have a blog, you only have to sign up for the individual affiliate programs and add links, and banners to your site.

If you are new to blogging and online marketing, I suggest that you give Wealthy Affiliate University a try, where you will get free lessons on how to get started on Affiliate Marketing. After the free beginner lessons, you can decide if you want to upgrade to the premium membership, which gives you access to even more lessons, and free hosting (domain not included) for up to 25 wordpress sites.

If you however do not want to take advantage of the lessons, and are only looking for hosting, I highly recommend that you use the very reliable and inexpensive service of HostGator to host your WordPress blog.

Both of the above options allow you to purchase your domain, and offer secure and competend hosting services.

If you have any additional questions regarding affiliate marketing, or Wealthy Affiliate, leave me a comment below.

Fiercely Independent Blessings!

Claudia

Read More
Affiliate Marketing Marketing

4 Social Media Strategies You Should Implement Right Now

4 Social Media Strategies You Should Implement Right Now

Whether you are a blogger, affiliate marketer, or run a business, with an online presence, effective social media strategies can increase the traffic to your product, website, and blog. But, due to a large amount of social media platforms out there, and the constantly added features, and even more platforms, it has become essential to create an efficient social media strategy.

1. Automate as much as possible

Scheduling apps such as Buffer, and Tailwind (for Pinterest), and social media management sites, such as ManageFlitter (for Twitter) allow you to create a faster, more effective campaign that is right for your business. No matter if you are using a tool to schedule your social media posts to fit the best times to share, or using a tool to effectively follow influencers and your audience, they free your time and make managing the individual platforms easier and more effective.

2. Be Personal

4 Social Media Strategies You Should Implement Right Now - Learn more here: Click To Tweet
Social media platforms are foremost social, and thrive on personal interaction, rather than connecting only on a business and marketing level. Share personal insights, behind the scenes stories, and other posts, that highlight the softer “not- selling”side of yourself.

3. Provide new content on a regular basis

While it is okay to repost your old blog posts, it is essential that you keep on adding new content on a regular basis. Do not only post your own content but those of relevant influencers in your niche.

Related Post: Pinterest Tips And Tricks

4. Keep Up With Social Media Trends

Updates, new features, and new platforms can create marketing opportunities that you can take advantage off. Keeping track of these updates and finding a creative way to incorporate them into your marketing efforts will allow you to become an innovative leader in your niche. Tailor your efforts to where your audience spends the most time, which can vary greatly depending on your niche.

For more marketing strategies, blogging insights, and small business tips, subscribe to our newsletter today!

Fiercely Independent Blessings!

Read More
Marketing

How To Get People To Share Your Content – Resource List

How To Get People To Share Your Content - Resource List

Want to get more people to share your content? Me too! I am pretty sure, I can speak for most bloggers here, that
when we are putting our posts out there, we are looking for exposure. What if I tell you, that I have found a series
of articles, that teach you exactly that? Cool, right?

Check out the following articles and resources below, which will assist you in sharing your hard work and getting the
attention it deserves!

 

Free Exposure via Triberr
What is Klout All About?
Klout Part 2: Influencer Marketing
Exposure, Traffic, Branding And More!
Get Your Content Viral!
Get Other People To Promote You!
Co-Promote: More Free Exposure!

All these training modules are available for free with your free Wealthy Affiliate membership.
Simply click on any of the articles, and sign up, or use this direct link to sign up right now!

See you there!

Blessings!

Claudia

Read More
Affiliate Marketing Making Money Tools Uncategorized

How To Get The Most Out Of The Wealthy Affiliate Network

Wealthy Affiliate Affiliate Marketing Make Money From Home

This post contains affiliate links, see disclosure page for details

If you are considering joining Wealthy Affiliate, to learn more about affiliate marketing, you should consider a few
points to get the most out of the program.

1. If you are looking for a simple hosting service, that works with WordPress, but you have already experience in Affiliate marketing or have other passive income experience, you should consider skipping the program and host with another service such as BlueHost. While there are many positive parts to Wealthy Affiliate, for hosting services alone it would be too expensive for one site.

2. Now if you are planning on hosting more than one site, Wealthy Affiliate is a deal. With the membership, you can host up to 25 websites, without paying any extra. Each of them includes support, emails for your domain, and continuous updates, as well as great security. There are no hidden costs, expect that you have to pay for a domain, just like you would with any other hosting service.

3. Take the offered courses, in the assigned order! This is especially important if you are new to Affiliate marketing. The skills taught in Wealthy Affiliate build upon each other, so if you skip one, you might miss out on some important points.

4. Read the peer-offered training modules. Many more experienced members of Wealthy Affiliate – myself included  –  offer our own expertise by creating training for all of the members of Wealthy Affiliate. Those lessons range from how to create  Youtube videos for your marketing efforts, to how to create Facebook ads.

Related Article: Best Affiliate Programs For Lifestyle Bloggers

5. Ask questions. Wealthy Affiliate gives you the opportunity to post questions in the classrooms. Those questions will then be answered by members, as well as Ambassadors of the community. There is hardly any reason to ever get stuck on a subject related to marketing. All you have to do is, ask, and someone will get back to you – most often it will be quite a bit of people who will get back to you.

6. Collaborate. Wealthy Affiliate is a great place to network, find guest posting opportunities, and exchange ideas. As a member, I highly recommend, that you reach out to other members and jump right into conversations, in order to get the  most out of the program.

If you want to take your Affiliate Marketing and Passive Income Business to the next level, but are a stuck on how to
go about, then Wealthy Affiliate is the place for you.

Here is a quick overview of the membership benefits and options (Starter and Premium):

See you at Wealthy Affiliate!

Fiercely Independent Blessings!

Claudia

Read More
Affiliate Marketing Monetize Your Blog

Best Affiliate Programs For Bloggers: Subscription Boxes

 

Best Affiliate Programs For BloggersSubscription boxes are on of the best affiliate programs for bloggers, simply because some offer  reoccurring commission, as well as plenty of upsells. Due to their popularity, there are now boxes available in just about every niche. I have collected a few of my favorites for you today. Check them out!

candyclubCandyClub.com 

This sweet website offers the perfect boxes for someone who loves their candies. This is a great affiliate program for Mom/Parenting and Lifestyle Bloggers, as well as those in the food niches. Your commission is a flat $17.50 US per sale. Sign up for their program via ShareASale. Click their link labeled on the bottom of their home page – which will take you directly to ShareASale

Hatchery

Another food box (a niche that still dominates that industry), but of the gourmet kind. Hatchery offers a tasting box filled with unique food products, ranging from specialty mustards to amazing spice rubs. Hatchery is our personal favorite for home use, and I have never been disappointed with the quality of their foods, or their service to me as an affiliate. They pay 10 US $, and work with ShareASale. You can find out more about them here

Related Article: Best Affiliate Programs For LifeStyle Bloggers

PupJoy

Now here is a unique box for your dog! This subscription box and shop offers a wide variety of dog treats, as well as toys for your furry friend. This ShareASale Affiliate program allows your customer to choose from a variety of boxes and subscription option, which makes it perfect for a pet-centric blog. They pay 5 US $ per sale. Find out more about them here.

Best Affiliate Programs

Cooper And Kid Subscription Boxes

Cooper And Kid

Another very unique take on the subscription boxes, is Cooper and Kid. Offering a “kit” for Father and Child interaction, this affiliate program speaks to the modern man, who wants to engage with their child in a meaningful way. If this is your target audience, you should connect with them on ShareASale. They offer a 15% commission. Find out more about these unique kits here.  

 

 

If you enjoyed this post, why not leave me a comment below!

Question: What is your favorite affiliate program or network?

 

Read More