Tag Archives: business tips

Marketing

Building Your Online Audience: When and How Often to Email Your Subscriber List

email marketing, marketing

 

Email marketing can feel like a very tricky subject for someone new to the online marketing world. But, by considering a few factors and pre-scheduling your content, it is relatively easy to create an effective content marketing schedule.

 

When to Email: Days of the Week

For having your emails read, Tuesdays, Wednesdays, and Thursdays tend to work well for a professional audience.

On the weekends, most professionals either don’t check their emails, or check their emails but only skim non-essential emails. It’s their days off, after all.Fridays they’re looking forward to the weekend and Mondays they’re just getting back into the groove of work. Therefore, Tuesdays, Wednesdays, and Thursdays tend to work well.

Related Post: Top 5 Email Marketing Tips For Unbeatable Subject Lines

On the other hand, for a non-professional audience, the best open rates can often be the reverse. On weekends they’re less likely to check their emails because they’re out with friends, while on weekdays they have more time to read emails carefully. As for sales emails, marketers often find that Sundays work well for conversions. People tend to do more active activities on Saturday and spend Sundays in a more leisurely way, often browsing the internet and may be more susceptible to a great sales effort.

Another tip is to time your sales emails to be a day or two after payday, on the 1st and 15th of each month. At these times people have a bit of spare cash that they may feel more willing to part with. The 15th, 16th and 17th are especially good dates because your readers are getting paychecks, without having to also pay end-of-the-month bills that the paycheck on the 1st usually comes with.

Building Your Online Audience: When and How Often to Email Your Subscriber List

When to Send Your Email: Time of Day

In general, it is best to send your emails either early in the morning or after work.

If you send your emails early in the morning, time it so your readers receives your emails before 7 am Eastern Standard Time. That way, when they check their emails as they get to work in the morning, your email will be in their inbox.

Alternatively, you can wait for people to get home before delivering your email. In that case, aim for your emails to be delivered around 5 pm.

Having your emails delivered in the middle of a work day is generally a bad idea. People are busy and will either not read the email, or just briefly skim it before deleting it. Aim for times when people have a bit more attention to devote to reading your emails.

 How Often Should You Email Your List?

 

How often you send your emails depends on the length of your emails, the commitment of your list and your personal ability to consistently generate quality content. If your emails are relatively short, your list wants to hear what you have to say and you have the time to produce a ton of content, then you can email as often as five times a week.

On the other hand, if you tend to produce long emails (or videos), or your list is subscribed to many other lists and just reads yours in a cursory way and you personally don’t love generating content, then you might just want to email once a week. There are successful lists that don’t email very often at all, as well as successful lists that email very often. The best frequency depends more on you and your list than any specific rule of thumb.

Building Your Online Audience: When and How Often to Email Your Subscriber List #marketingtips Click To Tweet

When and how often to email are two things you’ll want to think about before you even start your list. Once you start emailing, people will generally expect the same frequency and perhaps even delivery times. So make your choices early on and stick to them, so people can get used to receiving content from you at specific intervals.

The keys are to know your audience, be familiar with the standards of your niche, and be ready to consistent with your efforts.

Fiercely Independent Blessings!

Claudia

Want to learn more about the world of affiliate marketing and online business? Check out Wealthy Affiliate, for continuously updated lessons, weekly webinars, and community support. Sign up for free today!

 

Read More
Self-Improvement Tools Uncategorized

Why Every Creative Entrepreneur Should Take Creative Live Classes

Why Every Creative Entrepreneur Should Take Creative Live Classes

Finding inexpensive resources and classes that are actually worth your while, and do not leave you feeling like you have been ripped off, are hard to find. Some classes offered to newbie marketers, and entrepreneurs try to talk you into spending a lot of money upfront, enticing you that only through them can you learn the ins-and-outs of online business.

No matter if you are a creative person, with a crafting business, an artist, wanting to monetize your creations, or a small business owner, who is looking to increase their abilities on social media, Creative Live has an inexpensive, and comprehensive class for you.

Classes are available in the following categories: 

  1. Photo & Video
  2. Art & Design
  3. Music & Audio
  4. Craft & Maker
  5. Money & Life

There are plenty of classes available to choose from in each of these categories. Also, via special offers, bundles, and promotions, it is easy to save quite a bit on the individual courses, which is especially wonderful when you are on a tight budget, or are new to the platform, and want to learn more without a pricey commitment.

Each course is given in video format by a very qualified instructor in their field, ranging from Lawyers to established entrepreneurs, bloggers and creative professionals. Courses often include printable resources, but that is up to the individual instructor, as well as the subject matter. You have the option to download your purchased courses or stream them on your PC or mobile device.

What I also love about the courses is that you have the opportunity to upload your coursework, sharing with other students and the instructors what you have learned throughout the given course. I like to see what other students have shared, and often find that an inspiration for my own work, or progress.

Creative Live” also offers a daily live stream of classes. If you want to get a feel for the classes offered without spending any money, you can easily watch an entire class or a section of a class live throughout the day. The website makes it easy to see which courses are scheduled to be broadcasted when, and from which instructor.

My favorite courses so far – from the ones I have taken were on Social Media Graphics, as well as on Pinterest Marketing. I will be sharing with you a detailed review of these particular classes soon, so you can see if they are a great fit for you and your business needs.

Here are some examples of classes offered throughout this month:

  1. Sell More With Instagram by Sue B. Zimmerman
  2. How Billionaires, Icons, and World-Class Performers Master Productivity by Tim Ferriss 
  3. Effective Email And Newsletter Marketing by Jeff Goins
  4. How To Create Digital Products That Sell While You Sleep by April Bowles-Olin 
  5. Optimize Your Online Store by Andrea Ayers 

 

I am happy that I chose to purchase some of these courses, and will continue to get more courses as they come up. With this ever-growing content and the highly engaged instructors, I can only recommend Creative Live for the majority of your online business needs.

Bonus tip:

If you are completely new to the online business world but would love to learn more about how to get started, you can get my free one-on-one support. This personalized coaching is only available for a limited time, as I only want to make sure I am available for all of my clients, and only accessible for premium Wealthy Affiliate members signing up using this link!

Sign up for your free one-on-one coaching for Wealthy Affiliate members, today!

 

 

Read More