Category : Marketing

Marketing

Building Your Online Audience: When and How Often to Email Your Subscriber List

email marketing, marketing

 

Email marketing can feel like a very tricky subject for someone new to the online marketing world. But, by considering a few factors and pre-scheduling your content, it is relatively easy to create an effective content marketing schedule.

 

When to Email: Days of the Week

For having your emails read, Tuesdays, Wednesdays, and Thursdays tend to work well for a professional audience.

On the weekends, most professionals either don’t check their emails, or check their emails but only skim non-essential emails. It’s their days off, after all.Fridays they’re looking forward to the weekend and Mondays they’re just getting back into the groove of work. Therefore, Tuesdays, Wednesdays, and Thursdays tend to work well.

Related Post: Top 5 Email Marketing Tips For Unbeatable Subject Lines

On the other hand, for a non-professional audience, the best open rates can often be the reverse. On weekends they’re less likely to check their emails because they’re out with friends, while on weekdays they have more time to read emails carefully. As for sales emails, marketers often find that Sundays work well for conversions. People tend to do more active activities on Saturday and spend Sundays in a more leisurely way, often browsing the internet and may be more susceptible to a great sales effort.

Another tip is to time your sales emails to be a day or two after payday, on the 1st and 15th of each month. At these times people have a bit of spare cash that they may feel more willing to part with. The 15th, 16th and 17th are especially good dates because your readers are getting paychecks, without having to also pay end-of-the-month bills that the paycheck on the 1st usually comes with.

Building Your Online Audience: When and How Often to Email Your Subscriber List

When to Send Your Email: Time of Day

In general, it is best to send your emails either early in the morning or after work.

If you send your emails early in the morning, time it so your readers receives your emails before 7 am Eastern Standard Time. That way, when they check their emails as they get to work in the morning, your email will be in their inbox.

Alternatively, you can wait for people to get home before delivering your email. In that case, aim for your emails to be delivered around 5 pm.

Having your emails delivered in the middle of a work day is generally a bad idea. People are busy and will either not read the email, or just briefly skim it before deleting it. Aim for times when people have a bit more attention to devote to reading your emails.

 How Often Should You Email Your List?

 

How often you send your emails depends on the length of your emails, the commitment of your list and your personal ability to consistently generate quality content. If your emails are relatively short, your list wants to hear what you have to say and you have the time to produce a ton of content, then you can email as often as five times a week.

On the other hand, if you tend to produce long emails (or videos), or your list is subscribed to many other lists and just reads yours in a cursory way and you personally don’t love generating content, then you might just want to email once a week. There are successful lists that don’t email very often at all, as well as successful lists that email very often. The best frequency depends more on you and your list than any specific rule of thumb.

Building Your Online Audience: When and How Often to Email Your Subscriber List #marketingtips Click To Tweet

When and how often to email are two things you’ll want to think about before you even start your list. Once you start emailing, people will generally expect the same frequency and perhaps even delivery times. So make your choices early on and stick to them, so people can get used to receiving content from you at specific intervals.

The keys are to know your audience, be familiar with the standards of your niche, and be ready to consistent with your efforts.

Fiercely Independent Blessings!

Claudia

Want to learn more about the world of affiliate marketing and online business? Check out Wealthy Affiliate, for continuously updated lessons, weekly webinars, and community support. Sign up for free today!

 

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Affiliate Marketing Making Money Marketing Monetize Your Blog Uncategorized

Use Tumblr to Create Affiliate And eCommerce Sales: 5 Tips

Tubmlr tips, affiliate marketing, eCommerce, sales, marketing tips

Is your target audience a millennial? Then you should not overlook the power of Tumblr to create affiliate commissions and eCommerce sales.
But in order to succeed on that platform, consider a few points, to effectively navigate on this unique platform.

1. Tumblr is a micro-blogging platform.
Essentially this means, you should not try to use it for long-form content, but rather create visual, short, and entertaining content that is easily shareable and grabs the attention of your reader instantly.

2. Tag your images properly
If you are still not using the alt tags on your images, you are doing yourself a disservice. This is even more important on a visual platform such as Tumblr. Always describe your images effectively in order for them to be picked up on Google images.

Use Tumblr to Create Affiliate And eCommerce Sales: 5 Tips Click To Tweet

3. Proper amount of tags
Like Instagram, there is an appropriate amount of tags to be used for each post. For twitter it is three, for Instagram it is up to 30, and in Tumblr, the perfect amount is 7 to 12 hashtags. Any amount above that is considered spam.

4. Choose your name wisely
Spend some time on deciding which name fits your brand the best, but also speaks to your audience. I highly suggest that you look through the most popular Tumblr, and see what types of names work best with the millennial audience. If you are not a part of that age group yourself, I also suggest that you should run the idea by a few millennial friends, or your do a survey on one of your social media platforms that mainly focuses on this age group in order to find the perfect name for your brand.

5. Connect emotionally
Your audience is not looking for a constant display of items they should be purchasing, but rather an emotional connection with your content. Make them care about what you write about the content you promote and most importantly make them care about your opinion. Give them a reason to choose to go to your Tumblr over all of the other ones out there. The best way to do that is to evoke strong emotions.

Ready to dive into the awesome world of affiliate marketing? Then join the amazing Wealthy Affiliate community for free today! You even get a 7-day-free premium membership when you sign up via this link.

Exclusive Offer! I mentor premium Wealthy Affiliate members via one-on-one coaching, via private messaging in the areas of eCommerce, affiliate marketing, social media marketing, creating a design business, print-on-demand business set up,  and Influencer marketing. This offer is ONLY available through Wealthy Affiliate for those who sign up for a premium membership via this EXCLUSIVE link. Get your first month for only 19 US $ – site hosting included!

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Marketing Monetize Your Blog

5 Quick Tips To Take Your Medium Content To The Next Level

5 Quick Tips To Take Your Medium Content To The Next Level

You probably are wondering why you should care about Medium, and post your content there. Medium has a unique feature, where you can collect subscribers to send email-type newsletters to, which in turn you can use to market yourself and your brand just as you would do with regular email subscribers.
Also, Medium allows affiliate links within the content, so you can also market directly to your audience. But, because Medium is not like a blog in other ways, you should first get familiar with the platform, and head a few tips and tricks, that will make your content stick out of the crowd, get you followers, and give you the opportunity to increase your sales.

5 Quick Tips To Take Your Medium Content To The Next Level

1. Use quotes
Quotes – may they be from fellow medium publishers, or from related sources to your niche – are very shareable and relatable. Readers are more likely to share your content on social media if it includes a quoted phrase, that makes them look smart. Medium has quote options in its editor – which you can access by either one time or double clicking the editor.

5 Quick Tips To Take Your Medium Content To The Next Level Click To Tweet

2. Use Lower Competition tags
Medium allows you to see how much content you are competing with when you are adding your tags to the post. Unlike most platforms, though, you are going to be limited to 5 tags. So you have to make sure that you make them count. Use keywords with low, but not too low competition to get your chance of being seen increased. But do not completely disregard the popular tags. I would highly suggest for you to add at least one if not two of the more popular tags for the most successful mixture.

3. Choose an engaging category for your Medium post
Combining life experiences with work, technology, design or politics are the top categories that go viral on Medium. Make your stories personal, engaging, and yes a little bit controversial.

4. Import your Blog Content But Change It To Make It Medium-Worthy
While I love the medium import feature, do not get complacent to simply importing your content, without tweaking it, to fit the Medium audience. Maybe you should get more personal, use a more attention-grabbing headline, or add quotes, and highlights you did not use in the original content. However you choose to modify it, the key is to change it up a little,  while keeping the general idea intact.

5. Make your headline stick out of the crowd.
Engaging, opinionated, controversial, all of these types of headlines – including a rock solid subheadline – is what will determine if your Medium post will get any clicks. To get a better feel for what type of Medium headlines get the most attention, check out Medium’s top posts

Question: Have you published any content to Medium yet? What was your experience? Did you have any successes you want to share? Please leave a comment below!

If you are looking to grow your online business to the next level, get coached by me – learn more right now!

 

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Affiliate Marketing Marketing

4 Social Media Strategies You Should Implement Right Now

4 Social Media Strategies You Should Implement Right Now

Whether you are a blogger, affiliate marketer, or run a business, with an online presence, effective social media strategies can increase the traffic to your product, website, and blog. But, due to a large amount of social media platforms out there, and the constantly added features, and even more platforms, it has become essential to create an efficient social media strategy.

1. Automate as much as possible

Scheduling apps such as Buffer, and Tailwind (for Pinterest), and social media management sites, such as ManageFlitter (for Twitter) allow you to create a faster, more effective campaign that is right for your business. No matter if you are using a tool to schedule your social media posts to fit the best times to share, or using a tool to effectively follow influencers and your audience, they free your time and make managing the individual platforms easier and more effective.

2. Be Personal

4 Social Media Strategies You Should Implement Right Now - Learn more here: Click To Tweet
Social media platforms are foremost social, and thrive on personal interaction, rather than connecting only on a business and marketing level. Share personal insights, behind the scenes stories, and other posts, that highlight the softer “not- selling”side of yourself.

3. Provide new content on a regular basis

While it is okay to repost your old blog posts, it is essential that you keep on adding new content on a regular basis. Do not only post your own content but those of relevant influencers in your niche.

Related Post: Pinterest Tips And Tricks

4. Keep Up With Social Media Trends

Updates, new features, and new platforms can create marketing opportunities that you can take advantage off. Keeping track of these updates and finding a creative way to incorporate them into your marketing efforts will allow you to become an innovative leader in your niche. Tailor your efforts to where your audience spends the most time, which can vary greatly depending on your niche.

For more marketing strategies, blogging insights, and small business tips, subscribe to our newsletter today!

Fiercely Independent Blessings!

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Marketing Tools

ManageFlitter Review: An Effective Twitter Management Tool

social media tool, business tools,

I have recently discovered a great social media management tool, I wish I would have found earlier. ManageFlitter is my new favorite twitter management tool, to help me create an effective twitter presence.

Tailwind Visual Marketing SuiteAs most of you probably know, Twitter is not very keen on any account following more people than they are followed by. Twitter tends to look at these accounts as spam, but one of the most effective strategies to building a following is to follow and interact with people. In order to balance these both aspects, a Twitter management tool, allows you to go through the people who you are following, who are inactive accounts, as well as filter spam accounts and those with no profile image out of the bunch you are following.

It is a lot easier to keep your follow/follower ratio down, while still maintaining the ability to gain new and quality followers. There are many tools available to let you do this, but ManageFlitter is the most effective one, I have used so far. With the free account, you can unfollow 100 accounts every day. Not a bad deal for free.

Are you using a twitter management tool? Read about my top pick here: #BTRTG #smm Click To Tweet

ManageFlitter also has additional features for their paid account options. Not only do you have unlimited unfollowing features, you can also take advantage of account analytics, which allows you to see your influence, your own spam probability,  and keep an eye on how many followers you have gained (or lost).

In Tweet Analytics, ManageFlitter allows you to keep an eye on specific keywords, hashtags, and accounts you want to monitor to gain a more effective insight into any potential future connections or potential campaigns.

An additional business plan feature, I have not used yet, is the potential of creating a Power Post. Basically, it allows you to schedule an effective post (either their suggested content or one you write on your own), at what this management tool deems to be the best time for your particular twitter account. Because I use my upgraded Buffer account for all of my social  media scheduling, I have not taken advantage of this feature, but if you are unsure of when it is the best time to  schedule a post, this tool can be a helpful addition to your Twitter campaign.

Conclusion:

Overall I am very happy with the upgraded plan for my twitter account. While the basic account might be enough at the beginning, I purchased the upgraded (12 Dollar/ month) plan after a week of using the free one, because I did not want to be limited to 100 unfollows. That is simply not enough for me, but can make the difference for a small twitter account, and is a great way to get used to the ManageFlitter platform without having to make any commitment.  Like I mentioned in the beginning, I wish someone would have pointed me in the direction of this tool a long time ago, but better late than never. I hope, this little article will help you make the right decision for you when  choosing a social media management tool for twitter.

Fiercely Independent Blessings

Claudia

Rainmaker Platform: Build a Powerful Website

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Affiliate Marketing Marketing

Pinterest Tips And Tricks: How To Make The Most Out Of Pinterest

Pinterest Tips And Tricks: How To Make The Most Out Of Pinterest

Pinterest is a fun and potentially profitable social media platform. It is not as hard to navigate and make  money from as you might think. In order to make it even easier, I have compiled some Pinterest tips and tricks to help you navigate this versatile platform.

5 Quick Pinterest Tips And Tricks:

1. Follow 300 people a day interested in your niche.
Pinterest has a daily follow limit of 300 people, but if you work smartly with this follow limit, you can use it  to grow your audience with relevant followers that are already interested in your niche. Finding these followers is
easy: Find boards that are relevant to your niche with a large following. Follow all of those followers (up to your 300 per day follow limit). Repeat daily. I have grown my audience from 800 followers to 9500 followers in a matter of 6 weeks, using this  trick.

2. Share your videos
You do not have to only  pin images to the platform, but also videos from youtube. Post your video to your relevant boards. Because people on Pinterest are usually ready to buy or consume content, so this is especially useful for guides on how to use products, unboxing videos, and review videos.

Want to learn how to make the most out of Pinterest? Check out these Pinterest tips and tricks!… Click To Tweet

3. Share direct affiliate links.
Pinterest allows direct affiliate links. You can take advantage of that fact by sharing items from a variety of products  that are related to your niche, by adding them to your boards or create specific boards, such as a Mother’s Day Gift board, or gifts for her board, or a fashion board. I have a board that includes home decor, another that is solely for pillows, as well as a popular board containing business cards from Zazzle designers. Be creative.

4. Pin relevant quotes, linking them to your content.
Quotes that are related to your content (which you can also use for Instagram and Twitter) are very popular on Pinterest. Quote boards are often group boards and have a large following because everyone looks for inspiration, and motivation at times. This universal appeal can help you promote your blog and website without seeming spammy to a wide audience.

Pinterest is a versatile platform for bloggers and marketing opportunities. Find out more:… Click To Tweet

5. Add a humor board to your collection.
Just like quote boards, humor boards have a wide appeal. In order to draw a wide variety of people to your Pinterest account, and to keep the content light you can create a board that contains funny content related to your niche. Sports humor goes well with fitness niches while parenting humor is much appreciated in lifestyle and parenting, as well as education and homeschool niches. Again, be creative, but keep the content relevant.

I hope these quick Pinterest Tips and Tricks helped you to utilize the potential of this versatile social media platform.

Check out the following books for more details on social media marketing strategies today!


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Marketing

How To Get People To Share Your Content – Resource List

How To Get People To Share Your Content - Resource List

Want to get more people to share your content? Me too! I am pretty sure, I can speak for most bloggers here, that
when we are putting our posts out there, we are looking for exposure. What if I tell you, that I have found a series
of articles, that teach you exactly that? Cool, right?

Check out the following articles and resources below, which will assist you in sharing your hard work and getting the
attention it deserves!

 

Free Exposure via Triberr
What is Klout All About?
Klout Part 2: Influencer Marketing
Exposure, Traffic, Branding And More!
Get Your Content Viral!
Get Other People To Promote You!
Co-Promote: More Free Exposure!

All these training modules are available for free with your free Wealthy Affiliate membership.
Simply click on any of the articles, and sign up, or use this direct link to sign up right now!

See you there!

Blessings!

Claudia

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Making Money Marketing Monetize Your Blog

How To Become A Successful Affiliate Marketer

how-to-become-a-successful-affiliate-marketer

Affiliate marketing is an exciting way to make money online, without the need of creating one’s own products or  holding inventory. You can start this type of passive income businesses from your dining room table, with nothing more than a computer, and a reliable internet connection. But how does one become a successful affiliate marketer?

 

Check out the following 6 Tips

1. Build upon a successful foundation

Any successful business is built upon a solid foundation of knowledge and tools. Finding a niche that is profitable and which you are passioned about is one of the keys to a successful affiliate marketing business. You should try to look for a niche, in which you  already an expert in, or one in which you always wanted to accumulate a lot of knowledge about. If you are still stuck on what specific type of affiliate marketing niche is right for you, check out this lessons “Choosing Your Direction: It Starts With A Niche” 

2. Find a reliable web host 

The second important step is to decide upon which platform you will be using for your website or blog. I do not recommend the free sites, such as blogger, or the free wordpress.com, due to its limits in customizability and monetization. If you are serious about making money with your affiliate marketing website, you should consider a WordPress site, which needs to be hosted via the various hosting services available out there. My two favorites are HostGator, which has a very reliable hosting platform, and excellent customer service, or if you are completely new to building a website, then I highly suggest that you host via SiteRubix, which is a part of the Wealthy Affiliate University, and comes not only with reliable and friendly customer service but with lessons on how to build your niche site from ground up. You can read more about my experience with Wealthy Affiliate  here.

3. Connect with profitable businesses

In order to be successful with affiliate marketing, you have to connect with companies that offer affiliate programs.  Luckily the big stores, offer these types of partnerships, such as Amazon, Walmart, Etsy and more. You can sign up with their programs by visiting their sites directly (usually, you will find a link on the bottom of their websites), or by joining affiliate marketing networks like ShareASale, who will connect you with many programs, such as my personal varieties,  FitBit, CreativeLive, Lulu’s, and many more.

4. Provide valuable content to drive traffic

Once you decided what niche you want to work in, and which companies you want to work with, you need to provide valuable content for your readers, so that they will continue to come back. These should be a mixture of informative articles, how to guides, and reviews. The ratio on how many of each of the type of content you provide, depends largely on your niche.

Related Article: How To Get The Most Out Of The Wealthy Affiliate Network

5. Stay current

Whatever your type of content, you need to make sure you stay up-to-date with your niches developments. Set up google alerts, to learn about the latest news, read other blogs, and books about the subject, and share the learned information with your readers. It is also a great idea to join forums so that you are always aware of what your potential reader’s concerns and questions are. Try to answer these questions in your blog posts, on a regular basis.

6. Become a trusted resource

Continuing to bring valuable information will make you a trusted resource, that will bring in repeat readers. While this takes time, it is a relationship you want to make sure you take great care in building. Affiliate marketing is not one of those get rich quick schemes, but if you are willing to put in the time, and effort to connect and build a community of readers, you will have the chance of creating a solid business for yourself and your family.

 

 

 

Are you interested in becoming an affiliate marketer, but are too overwhelmed to go the journey alone? Join Wealthy Affiliate for lessons, continuously updated training, and peer support today!

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Affiliate Marketing Making Money Marketing Wealth Mindset

Developing A Growth Mindset: What Do You Value?

Growth Mindset Development

 

What do you spend your money on? Are you using it to build wealth, to increase your passive income,
or any other business venture you are going after? Or are you accumulating material items, or use it to have
fleeting experiences, and distractions, such as the newest tech items, and a bigger television.

quote about success, money and business

You are most likely here on this blog, because, like me, you are looking to grow, and become financially independent. But unlike me,
a lot of you out there are not focusing the income they have right now, on what they say they truly value.

In order to pursue your goals, you have to invest in them. That means time, your finances, and your attention. A part of creating a growth mindset means that you might have to take a course or hire a virtual assistant to be the most efficient. Courses and virtual assistants can be expensive, yet they are worth it, as are other tools that can manage your time, and increase your productivity.

And, if you are not in need of these tools, you should allow your money to work for you in other ways. Invest in successful businesses, acquire bonds, hire an investment consultant to increase your portfolio and become truly financially independent.

This week, I am asking you to take a look at all of your expenses, and see where most of them are going:

Are you spending to stay healthy and fit?
Are you investing in yourself by purchasing books, courses, and other tools that can teach you to become better?
Are you learning how to invest what you have, and are applying what you learned?
Are you willing to be frugal for a little while, in order to achieve your goals?

 

success, growth mindset, passive income

Share this post with your followers! Thank you!

 

 

Related Article: Cultivating A Growth Mindset – A Wealthy Affiliate Insider Review

 

Adjust your spending habits to fit your new values and goals. Have an open conversation with your partner and family about your conjoined goals, and how you can achieve them, by managing your wealth and time more wisely.

Fiercely Independent Blessings!

Claudia

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Affiliate Marketing Making Money Marketing Monetize Your Blog Uncategorized

Marketing 101: Using Color To Influence Purchasing Decisions

Marketing 101: How Color Influences Purchasing Decisions

People are overwhelmingly visual. Taking advantage of that fact in marketing requires an understanding
of how color influences customers decisions if they will purchase a product, and when.

There have been countless studies on the fact that colors affect our emotions, and via this visual stimuli, also affect our consumer behavior. As marketers, we can use this knowledge to deliberately direct our reader’s attention toward a particular product and affiliate link we want to push.

But, this “science” of color influenced marketing, has many components that should be kept in mind. Cultural and religious background, as well as gender, guides the response to color, so you should be aware of those aspects  as well. Again it means that you need to be very clear about who your target audience is, to be most effective.

In addition to that, the combination of colors, and the contrast are not to be overlooked. A stark contrast of complementary colors make aspects easier to read, so keep that in mind.

Choose vibrant colors if you are interested in a high-energy reaction, and muted colors, such as different shades of browns, tans, and grays for a more subdued subject matter.

 

Meaning of Colors And Their Effects On Consumers:

Red: Brighter reds have a more energetic influence than reds that are mixed with browns. This is also a color of action, yet should be used in its brightest stage only in small amounts, as it also brings out strong emotions, including anger. A positive earthy warm red is also great to use during the winter holiday season and associated with both Christmas  and Yule. For your Asian customers, bright red is a color of good luck.  This color has a stimulating effect on the body, quickens the pulse, and draws in attention.

Green: The brighter range of this color signifies renewal and Spring time. It is associated with freshness, and should be used when you are trying to convey fresh ideas and new beginnings. The darker greens evoke environmental consciousness, as they are deeply associated with outdoors, growth, and any natural aspects of life. Greens have a grounding effect on people, it can be used to solidify a specific point. This peaceful color is also associated with the winter holidays This color has a calming effect on the body and allows the consumer to make clear, thoughtful decision, and become more decisive. Often used in stores to calm people.

Blue: If you are marketing primarily to men, this is the color that you should use, but not in its brighter, instead more mute states. Light blue is associated with children, water, relaxation, and trust. Blue is a color that curbs the  appetite, so do not use it around food related products, unless you are promoting a diet. It also increases productivity, which might draw a potential consumer to do more research on the product before purchasing it.

untitled-design

Purple: Combining the fact that this color is associated with wisdom, and beauty, it is the perfect color for lifestyle, beauty, wellness, and anti-aging niches. It is considered a regal color. Purple sparks creativity and inspiration. Purple with red infliction is a more sensual color, while purple with blue undertone is a more meditative shade.

Orange: A very high-energy color, that draws attention and provides stimulation without the side effects of red. Brighter  orange shades are summer colors and call forth warmth, while the orange-brown shades are those associated with reaping a harvest, being rewarded and Fall. Do not use bright orange or yellow around babies, as it has an anxiety-inducing effect on them, and on some adults. It is best used as an accent color, to draw attention toward a product or service.

Yellow: As I mentioned before, do not use this color, if you are marketing toward small children, or people with  attention deficit disorder, as it can cause anxiety in both of those groups. Yellow should be used sparingly because it is a blinding color, which can make advertisements hard to read. On the positive side, it stimulates logical thinking and intellectual exploration.

Marketing 101

Black: Studies have shown that images with overwhelmingly black or darker shades, will be shared less frequently on Pinterest, then brighter colors. While this is a color of authority, it should be used strategically, as it can be
easily overwhelming and depressing. You can use this color to make something look smaller, or to give it authority
by casting it within a black frame.

White: This color of purity and cleanliness, can showcase a new beginning when used in marketing. It also conveys a message of neutrality. Minimalistic in its absence of any distraction, it will make any product you are featuring stand out in contrast, and is, therefore great in highlighting smaller products.

Grey: It is a color of practicality, but also a color of old age. That said, these three colors combined are a part of
minimalism, and therefore can work with the right audience. A more general audience, however, will associate this shade as one that is boring, and depressing.

Related Article:  Passive Income Streams: Introduction To Drop Shipping

 

Statistics On The Importance Of Color In Marketing

According to Kissmetrics over 84 % of people are stating that their decision to purchase depends on the visual at hand. Consumers make their purchasing decision often within the first 90 seconds of getting in contact with a product, 62 % of that buyer, their impulse is based on color. 52 % of customers state, that they did not return to a store (online as well as offline) due to lack of esthetics.

Keeping these statistics in mind, a marketer should be a least familiar with the power of colors when making purchasing decisions.

 

 

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