In order to maximize page views and with that your ability to maximize your potential to monetize your blog, I find it wise to contemplate reworking your old content, especially the content that has in the past gained some interest with readers. One of the biggest mistakes a new blogger can make is to have the write it and forget it attitude and ignore this potential.
Some of these posts though might need some serious reworking. Links might no longer be functioning, the content might not be optimized to fit today’s reading habits, or your blogging goals have changed, and your content from 2 or 3 years ago does not fit into that picture.Rework your old blog content to optimize pageviews. Find out how: #blogtips #blogging Click To Tweet
No worries, here are a few steps you can take in order to optimize the content and make it shareable again:
1. Does your blog post have a call to action?
Your call to action should reflect your current blogging goals, therefore you might want to change your previous CTA to fit your campaigns of today. Examples of effective CTA would be to ask people to share your content, to add a comment, or follow a link to a related blog post. You can also ask people to subscribe if you are trying to grow your email list.
Does your blog post have an image that is optimized to be shared on social media? Ideally, you have two images to share per post, one at the beginning, and one further into the content. Each of those images should have a solid description, as well as an ALT description that features the keywords you are trying to rank for. Make sure you are using a consistent style and font for all of your images, so that they are easily recognized as your brand. If you do not already have created a style guide for your blog and brand, do that before you optimize your images and posts.
3. Optimal formatting
Your blog posts should be easily scannable with multiple subheadlines, in complementing colors (see my thoughts on style guide above). While people appreciate a long-form content, it is much easier to read it if it is not written in a long blob of text. Enter bulletin points whenever necessary and possible, and break up the text by using images, as well as a click to tweet box.
Add relevant affiliate links to your post, and check those you have already added to your content. If you have written relevant content since writing the old post, add a link to it.
Make it a habit reworking your content on a regular basis, in order to optimize your page views.
Question: What are your best tips for optimizing old blog content? Share your thoughts in the comment section below!
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