You probably are wondering why you should care about Medium, and post your content there. Medium has a unique feature, where you can collect subscribers to send email-type newsletters to, which in turn you can use to market yourself and your brand just as you would do with regular email subscribers.
Also, Medium allows affiliate links within the content, so you can also market directly to your audience. But, because Medium is not like a blog in other ways, you should first get familiar with the platform, and head a few tips and tricks, that will make your content stick out of the crowd, get you followers, and give you the opportunity to increase your sales.
5 Quick Tips To Take Your Medium Content To The Next Level
1. Use quotes
Quotes – may they be from fellow medium publishers, or from related sources to your niche – are very shareable and relatable. Readers are more likely to share your content on social media if it includes a quoted phrase, that makes them look smart. Medium has quote options in its editor – which you can access by either one time or double clicking the editor.
2. Use Lower Competition tags
Medium allows you to see how much content you are competing with when you are adding your tags to the post. Unlike most platforms, though, you are going to be limited to 5 tags. So you have to make sure that you make them count. Use keywords with low, but not too low competition to get your chance of being seen increased. But do not completely disregard the popular tags. I would highly suggest for you to add at least one if not two of the more popular tags for the most successful mixture.
3. Choose an engaging category for your Medium post
Combining life experiences with work, technology, design or politics are the top categories that go viral on Medium. Make your stories personal, engaging, and yes a little bit controversial.
4. Import your Blog Content But Change It To Make It Medium-Worthy
While I love the medium import feature, do not get complacent to simply importing your content, without tweaking it, to fit the Medium audience. Maybe you should get more personal, use a more attention-grabbing headline, or add quotes, and highlights you did not use in the original content. However you choose to modify it, the key is to change it up a little, while keeping the general idea intact.
5. Make your headline stick out of the crowd.
Engaging, opinionated, controversial, all of these types of headlines – including a rock solid subheadline – is what will determine if your Medium post will get any clicks. To get a better feel for what type of Medium headlines get the most attention, check out Medium’s top posts
Question: Have you published any content to Medium yet? What was your experience? Did you have any successes you want to share? Please leave a comment below!
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