Whether you are a blogger, affiliate marketer, or run a business, with an online presence, effective social media strategies can increase the traffic to your product, website, and blog. But, due to a large amount of social media platforms out there, and the constantly added features, and even more platforms, it has become essential to create an efficient social media strategy.
1. Automate as much as possible
Scheduling apps such as Buffer, and Tailwind (for Pinterest), and social media management sites, such as ManageFlitter (for Twitter) allow you to create a faster, more effective campaign that is right for your business. No matter if you are using a tool to schedule your social media posts to fit the best times to share, or using a tool to effectively follow influencers and your audience, they free your time and make managing the individual platforms easier and more effective.
2. Be Personal
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Social media platforms are foremost social, and thrive on personal interaction, rather than connecting only on a business and marketing level. Share personal insights, behind the scenes stories, and other posts, that highlight the softer “not- selling”side of yourself.
3. Provide new content on a regular basis
While it is okay to repost your old blog posts, it is essential that you keep on adding new content on a regular basis. Do not only post your own content but those of relevant influencers in your niche.
4. Keep Up With Social Media Trends
Updates, new features, and new platforms can create marketing opportunities that you can take advantage off. Keeping track of these updates and finding a creative way to incorporate them into your marketing efforts will allow you to become an innovative leader in your niche. Tailor your efforts to where your audience spends the most time, which can vary greatly depending on your niche.
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